Somewhat entry level, a minimum of 2 years of experience, and is required to work in an office and wear many hats.

From copywriting, public relations, client relations, social media strategy, and social media management for local, national, and international brands.

Struggles with the balance saving the company $$$—vs. Getting a raise so that she can travel more with her boyfriend or fiance. 

Wayne is always on the go. He works remotely and on location as an operations manager or consultant for a business with 12-15 employees, He offers ongoing creative support & logistical solutions for his boss(es). 
Wayne is tons of fun, super busy, and highly professional.

Minimum 25 years overseeing creative projects from see to salad. He typically has an office with a minimum of 12 employees.  Comfortable with generating artistic vision that his team follows.
Considers himself the boss or team leader; he loves visualizing end results and getting his team creatives to execute his ideas through instructions.

Whether it’s for a TV commercial or brand activation, his main priority is to ensure the stylistic details of any of his clients are consistent and representative of their company’s brand.
 

Robin is a one-woman show. At any given time, she can handle up to 5 clients max.

She works from home and considers herself an expert in Digital Marketing, Social Media, SEO, SEM, e-commerce, Content & Campaign Marketing, Influencing, Design, Graphic designer, art direction for web and print purposes, Comms, Press Relations, Public Relations, Corporate & Crisis Communication strategies, Photography & Video,  Event, Copywriting. 

Content creation and proofreading in different languages for web and print purposes. She positions herself as a strategist. 

A seasoned professional with a minimum of 20+ years of experience. She has an office location with employees.

She's always planning, directing, or coordinating marketing strategies, policies, and programs for high-level organizations and firms. 

She wants to maximize her firm’s profits, exposure, or market share while ensuring its customers are satisfied. In general, her focus is on her clients and focusing on their needs.

Highly educated, growth-oriented marketing leader. She develops, directs, and implements marketing campaign strategies, policies, and programs for small businesses and national non-profits that support aggressive growth and enhance brand equity. She works in an office, but teleconferences when needed, she has a large team that reports to her.

With over 20 years of experience, she typically stays in one job for a minimum of 12 years and frowns upon job hopping. She also believes in having an emotional connection with the people her organization helps, which dictates the mission. She celebrates dedication and won't work with people who do not align with her organization's goals.

She manages new product, or campaign development, creating new marketing products and services to remain an industry leader, increase market share and grow recurring revenue streams.

She's open to new ideas as long as she is in the driver's seat; she feels most comfortable as a leader and is likely to be assertive and push her teammates towards a successful outcome. Believes mentorship is the best way to grow in any industry. 

He needs a technological tool for everything; if it can take care of his accounting and bookkeeping, it's cloud-based or makes it easy for him to share humungous files, schedule his employees, write documents, CRM, CMS, and Email.

He doesn't have enough time to sweat the small stuff, and since he has 50+ people relying on me on any given day, he needs all the bells and whistles, and he's not afraid to pay for them.

If he needs something from you, he will call you on the phone; yes, he's frisky and bold enough to risk making a phone call to Theo. 

Working in the industry since he was 18. Has at least 18-20 years of experience from apprenticeship to ownership. Spent at least 5-10 years as an apprentice to get where he is today.

He typically works alone because he wants to make a ton of money, and it's the only way he can guarantee customer happiness. He loves the big payout and is always on the hunt for bonuses.

He doesn't want to hear customer complaints. Prefers to do everything all by himself. Loves to help people save money; reputation is everything.

Midwestern older millennial, or a youngish Genx'er who listens to Theo on his commute to a law firm with a staff of 4-6 people.

He's either single or married with two kids under 5 years of age.  Worked for various law firms in the last 10 years and recently started his own firm with a peer. He has the authority to make decisions. 

He's a natural planner that only feels comfortable with all of the available information and analysis before making a decision. On his commute, Alex listens to every episode of Theo that he can because it's the only time he has to himself during very long days of litigation and financial planning for his clients. 

He values inclusion and an aversion to isolation. He's ok with feedback if he respects your position. He is ok with being part of a team, but he likes to lead the project; that's why he started his own firm. He wants client contact and professional development training, he is creative and entrepreneurial, and they want to use those skills in practice.

Marketing Coach A's primary focus is servicing his clients with ease; he builds brand strategies that translate to multiple markets to make companies stand out. That's why he needs a vibrant and exceptional user experience for all of his digital media creations. 
Because he has at least 20 years of experience, he comes from the old guard of MS Office and has a working knowledge of IT and marketing software. Because he's hyper-skilled at research,  he monitors and expects reporting to support all of his work.